The American West has always had a special place in my heart. I appreciate the honesty and timelessness of the West. I respect the rugged individuality and straightforward approach to life cowboys have. It’s something I’ve always aspired to.
The “cowboy code” is one of a handshake and your word. To me the cowboy is a metaphor for strength and freedom, pick your path, your passion and follow that. Strength and honesty is what I strive for in all of my work, I am sure this approach is derived from my love of the West and appreciation of the American cowboy.
It’s easy to forget the raw, rugged ranch hands that forged a new path in this country. The people who worked the ropes until they cut to the bone to connect this country from sea to shining sea. With American West I wanted to bring that raw and rugged beauty back to the forefront. Show the strength of these wide open spaces and the individuals who tame them.
It’s a 4,000 year-old dance. An ancient contest in which the only participants in danger is a young man attempting to evade a charging bull in the most artistic manner possible. The margins are tight and injuries frequent, but for the Recortadores of Spain, it’s clear that the love for the bulls is as high as the thrill of performing in the shadow of potential disaster. The intimate moments of preparation featured here are rarely experience by outsiders, I feel very fortunate to have penetrated this world.
In my latest collaboration with Coors Banquet, we created a bold, confident, authentic portrayal of the American West, to mirror the heritage and spirit of this classic American brand. By using actual cowboys, in real working conditions, we were able to bring an honest, no-nonsense approach to help launch their brand campaign. This is how you Carry The West.
Rainbow Basin, CA
There maybe two places on the planet where a pilot can be trained to be a “Test Pilot.” Where a person can be trained to push production, experimental and existing aircraft to the point of failure. Why? To see the limits of what the engineering is capable of performing “to take things to the limit and seek out the errors”.
The breaking point of this engineering is found on the cusp of life and death. These disciplined individuals work in an envelope that is razor thin and deal with dramatic situations that require triage in order to asses the most threatening situation first. Instinct, years of training, and the ability to think quicker than the plane keep these pilots alive.
Directing this shoot with pilots surgically flying 100’s of feet from my lens at 450 mph was surreal, fantastic and reminds me how lucky I am to have these experiences.
In general, cowboys have an inherent style, they take pride in expressing their individuality in how they present themselves. The working cowboys in this shoot were not models, however they took on a new persona once wardrobed in Fendi, Tom Ford, Dior, Valentino, and Saint Laurent – under it all, they we are still cowboys through and through.
The sophisticated presentation of this beautifully produced publication was a spectacular stage for the photographs we produced.
Los Angeles, CA
The motorcycle world has taken on a new aesthetic and with it a new breed of rider. Long gone are the days of anarchist bike gangs on Harley’s being the only image the world knows men and women on two wheels.
With Power Plant I wanted to show how a custom bike doesn’t mean lawlessness, it can mean art. It can mean pride. And most importantly it means that fashion and function can live together in the same space.
Denim is a funny thing. It’s a global fashion staple. We all have a pair of jeans or a jean jacket that has been with us through thick and thin. Yet, for a lot of the world its seen as a premium fabric. Its place in fashion has taken the material so far from its roots as workwear.
So Breuninger wanted to re-establish denim as the only choice for hard work with a shoot on a functioning ranch in Caliente, CA.
Lili Collins: Content Mode
American actor and model who has appeared in Westworld and Ray Donovan was wonderful to photograph in a wardrobe constructed of drinking straws and foil. Lili was willing to engage in a collaboration of artistic expression and fun; the results are provocative and playful.
New York City, NY
I was hired by Gensler to produce a series of photographs of iconic, recognizable Manhattan locations. The imagery was going to be used as 40ft. wide murals in the hallways of the Row Hotel.
It was a very technical to shoot and produce, but my mission was to have a natural and organic look to the work. To have the natural beauty and energy of the city showcased on the walls of the hotel.
The installation ended up being very dynamic. Seeing it installed at scale and watching people react to imagery as it confronted its viewers really made the technicality of the shoot worth the effort.
V Magazine: Karl Lagerfeld
Lagerfeld’s “Dallas Collection” was inspired by the West. Exquisite beadwork, leather and hand sewn materials adorned the couture collection.
Often we focus on the men of the era, the wranglers, hands and cowboys who became synonymous with the era.
For V Magazine I wanted to focus on the strength and wild nature of the women of the era. The “fairer sex” is actually the stronger one.
California City, CA
Post-Apocalyptic festival doesn’t even begin to cover what Wasteland Weekend really is. Visually it’s Mad Max Fury Road come to life, with all of it’s automotive creativity. But the reality of Wasteland is one of community, of selflessness.
Take, for example, these photos. Which would have been lost had not Wastelander “Loid Mongoloid” spotted my case of SD cards in the beam of his motorcycle headlight at 2 AM in the desert dust. He then turned that case in to lost and found and there, nestled among other lost belongs and cash was a bright red case labeled “KRANTZ,” just waiting for me.
Los Angeles, CA
Imagine the infamous Group B rally class of the 80s had a child with Monster Jam of the 90s. That child would be Global Rallycross. It’s an intense, few lap, short course rally race that takes place in stadiums across the globe.
It’s intensely action packed, beautiful, and full of dirt. You’ll love it.
No words can express the chemistry of the courtship between myself and an individual I come in contact with to photograph. Getting to the point of making a portrait that has substance is bigger than what kind of camera or light I use. There are no formulas, nothing can be repeated, like people, each situation is unique.